A few years back, Macy’s closed a number of stores for reasons related to profits. This came as no surprise, (it is tough out there) but the fact that a major department store was destined for mothballs and was situated close to my home was a major surprise.
Why? Because I didn’t even know it existed.
I often drove by the location of the store hundreds of times, but I never remember seeing the store. And how could Macy’s management expect me to shop there if I didn’t know there was a Macy’s there? No wonder it had to close.
What does this have to do with you? For years I have been telling business owners that their biggest problem was that not enough people knew they were alive. If I am going to do business with you, I have to know you are one of the choices before I can choose. If you are going to do business with me, you have to make your presence known.
But even after you tell people you’re alive, you have to tell them again….. and again …. and again.
As hard as it might be to believe, you are not high on other people’s agendas. People are concentrating on doing their own stuff to the beat of their own drum. As soon as you are out of sight you are out of mind.
How many of you reading this article woke up this morning wondering how I was doing? ‘Nuff said?
So don’t let what happened to a major department store happen to you and your business in 2013. Starting today, shout it from the roof tops: “I am alive and well and I am here to help you.”
Your visibility is ‘Job #1!’
Mike Marchev is a non-linear thinker who makes his living shooting from the hip. Wanna know more? Send me an email … firstname.lastname@example.org