Agents With An Attitude | TravelResearchOnline


Agents With An Attitude

As the owner of a specialized travel company servicing India, Nepal, Sri Lanka and Bhutan, I often reach out to other agents who can assist with trips for my clients outside of my umbrella. For many years, this arrangement has worked beautifully. The clients were appreciative of my ability to connect them with a specialist, and the receiving agent was the beneficiary of a sale and subsequent referrals. However, recently I have been disappointed and discouraged with several agents when mutually planning proposals or even campaigns. There is a very clear tone of, “How does this benefit me and only me?”

As agents, it is our common goal to generate and maintain a clientele; to educate and advocate; to build referrals; and to treat every customer with respect and kindness. However, this philosophy should also extend to our peers and colleagues in the travel industry. We should strive to return telephone calls and emails on time; speak kindly of one another; make promises you can keep. And better still, under-promise and over-deliver.

Let’s speak candidly. We already know that travel agents often don’t have the most glowing reputation. We are still struggling, at times, to overcome the stigma of being overpriced and uneducated about the destinations we serve. Many of us have worked very hard to build our businesses, launch new products, and demonstrate the value of our services to travelers. Together, we continue to transform our identity as agents and create innovative ways to share, sell, and showcase our brand. I hope we will remember that there is strength in numbers, and collectively we are responsible for our success as an industry.

Perhaps I am naive to believe that we can serve the client, each other and ourselves when the opportunity presents itself. If we continue to conduct business based on the scarcity mentality, we will fail. The scarcity mentality, in this context, refers to the belief that there are not enough leads to convert to sales, and therefore we must trample each other for the business.  I ask that you take a moment and remember those times when you were a client, not an agent. I ask that you remember the times you were just starting out in the industry, and would appreciate assistance from fellow agents. The golden rule was never about dollar signs and personal gain. I firmly believe my own success has been built on this principle of collectivity and not singularity.

Why did you become a travel professional? For many of us, it was because of our love of travel and excitement to share our knowledge and passion for the destinations we serve. As a community, we will thrive when our roots and intentions are re-planted in our initial love for travel. Let’s keep it that way.

Allison Sodha is a Certified India Destination Specialist and the owner of Sodha Travel, a company that specializes in India, Nepal, Sri Lanka, and Bhutan. She has also written features for Little India, Chicken Soup for the Soul, and various travel publications. For more information, visit or

  7 thoughts on “Agents With An Attitude

  1. Marie Eatman says:

    Great article! I Totally agree!

  2. Geoff Millar says:

    I totlly agree, we also are very specialized and often refer clients to other agents that specialize in areas we do not. We, as professional travel agents, not only have to work to better our own businesses but also to better the industry as a whole. If we don’t participate in bettering the industry and work together as a profesional industry to accomplish this, we will at some point, cease to exist.

  3. Barbara Oliver says:

    Totally agree! A rising tide floats all boats!

  4. Dan Regan says:

    Allison, why not start a LinkeIn group that agrees to participate and refer based on certain guidelines? We specialize in small ship cruises and often refer Hawaii trips, Carnival cruises (yuk!) etc. and feel your pain. Thanks for the open article.

  5. You are absolutely on the spot, Allison.

    It’s about gaining and keeping clients. Everyone is after that elusive luxury client; why send them to another agency? Why, we would lose a potentially large commission AND a service fee–NOOOOOOO!

    We keep harping on travelers to “USE A TRAVEL AGENT, BOOK WITH A TRAVEL AGENT!” How can we expect them to book with an agent if we won’t SEND them to an agent with the expertise they need? I do this, other agents in our community do this as well. It’s a disservice NOT to recommend someone to a potential client who can help them with something we cannot.

    It doesn’t have to be a win/lose. When I’ve referred clients to another agent, I’ve always received a “finder’s fee” so to speak. Yes, I’ve lost a client or two to that other agent, but I’ve had others who come back for other travel.

  6. Thank you all for your positive feedback and comments. Dan, the group is certainly something to consider.

Share your thoughts on “Agents With An Attitude”

You must be logged in to post a comment.