With several industry trade shows on the immediate horizon, I wanted to take a few minutes to give you a tip or two!
People exhibit at trade shows ready to do business and (more importantly) wanting to do business. They come to the show wanting to meet new prospects. They come to the show with very good intentions. But very often, when I ask a travel agent for their business card, they tell me they don’t have one. Not only that, but the fact that they have no means of leaving their information with me doesn’t appear to bother them. No wonder salespeople have earned such a poor reputation over the years. They feel that their “gift-of-gab” will get them through the day. Wrong!
This lack of professionalism (and let’s be honest, that is exactly what it is) always catches me by surprise. How can anyone invest in a trade show and not have business cards at the ready? This is almost as ludicrous as going to answer a telephone without a means to take a message or write down details. This is more common than you might think, but incredibly insane just the same.
Coming prepared is a professional skill. Prepared in every way. My message to you is “preparation.”
Come to the party prepared. Come to work ready to play. Come to the phone with a pencil (you just might need it.) Come to the Home Based Agent Forum and Cruise 360 with plenty of business cards. Greet each day knowing you are ready, prepared and ready to do business.
What the world does not need is another person who forgot their business cards. What the world does need is an upbeat person who cares enough to come to work prepared–cards in hand!
Mike Marchev is a non-linear thinker who makes his living shooting from the hip. Wanna know more? Send me an email … email@example.com