Thinking through the marketing mindset | TravelResearchOnline

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Thinking through the marketing mindset

There are lots of things to be done everyday. There are clients to call, there are deadlines for payment, there are meetings to attend. But it occasionally pays to take a step back from the day-to-day processes that are absolutely necessary and to just think about what we are doing. Are we as efficient as we could be? Are we delegating tasks to give us more time at what we both do and enjoy best? Are we investing adequate time in marketing and professional study? Are we growing our client list as well as maintaining it?

Some business people have a “marketing mindset” – a capacity to see application of nearly any event to growing their business. Every advertisement is a business lesson, every article read an inspiration that somehow relates to their business.

Business seldom just “happens.” As a professional, you have to take on the responsibility for making your business grow by planning and engineering your travel practice to be at the right place at the right time.  A marketing mindset requires that you continually seek out new opportunities and position your company to take advantage before others can.  The competitive nature of the market place allows for very little rudderless activity.


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Growing your individual travel practice takes time and patience, but it also requires planning. Give yourself some time each week to review your progress and to adjust your practice. Allow yourself that luxury. Set the time aside and make it your own. Take time to review the way you are doing things and whether there are ways to improve on your practices. Read trade journals and associate with peers either at work or on forums like TRO’s Community. Attend trade shows and think about the art of travel planning. The time you spend just thinking about your travel planning practice  will make you a better travel planner.

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