Sell an Experience with G Adventures | Travel Research Online


Sell an Experience with G Adventures

G Adventures is a leading adventure travel company with tours offered to any of the seven continents. For over 22 years, the company has defined (and redefined) small group travel with experiences that takes travelers off the beaten path for a taste of authentic local culture. To G Adventures, ‘adventure’ means active exploration, cultural immersion, embracing the unexpected and creating true lifelong connections with the people and places your clients will visit with them.

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People of all ages, backgrounds and income travel with G Adventures and their staff will talk you through the trip selection process to help you determine which destination and trip style fits your traveler best.  The company’s innovative Local Living™ program of holistic and organic adventures differs by region but the result is always immersive and one-of-a-kind trips that bring travelers close to the land and its people.

There are also small ship cruising and sailing adventures aboard an expedition ship or small, exclusive yachts; G-Plus comfort trips that feature upgraded accommodations, more included meals and private transfers; and Yolo™ trips popular with the 18-30 something’s. The opportunities are diverse, the leaders called CEOs (Chief Experience Officers) are knowledgeable, and the company has been recognized with numerous awards within the travel industry including Condé Nast Traveler: World Savers Award Finalist.

G Adventures works directly with travel agents to make sure they are offering their clients the best deals possible. Regular discounts and sales are provided exclusively to travel agents. G Adventures values the relationship they maintain with travel agents and works hard to continue to build upon that relationship. They offer a variety of tools and resources that help travel agents learn and market this unique brand of travel.

Sherpa Booking Engine

They  offer a convenient, online booking engine, Sherpa, which allows travel agents to book live space on the tours. The tool also lets agents add services, retrieve invoices and vouchers, and order brochures for their clients. The tool is designed specifically for travel agents, and provides an easy, one stop spot for bookings and informational resources.

Marketing a G Adventure Tour

G Adventure offers tours that are perfect for independent minded travelers who are looking for an adventure.  These tours are perfect for travelers who want to experience the authenticity of a location, but want the security of traveling with a group. The tours also visit off-the-beaten-path locations that can appeal to a more diverse group of travelers. Working with G Adventures is the perfect way to expand your clientele and grow your business in a way that reaches a younger generation.

Types of Tours and Service Levels

G Adventures offers a wide variety of tours all over the world. The general focus of every tour is adventure, so travelers are generally open-minded and looking for an experience. The tours can be broken down into many different styles, with the broadest categories being active, family oriented, expedition, and classic. Classic tours are the original G Adventure trips and offer a nice mix of activity, wildlife, and local cultures. Expeditions are truly a once in a lifetime experience. They are led by naturalists, biologists, anthropologists, and historians and go to remote locations for one-of-a-kind experiences. Volunteer trips let participants get involved in a community by building schools or working to conserve local wildlife. In addition, each trip is categorized by service level so that from camping to comfort, travelers can select what suits their needs and budget.

The Planeterra Foundation

The Planeterra Foundation founded in 2003 by the founder of G Adventures works to raise funds for the communities where G Adventures travels. The organization works closely with G Adventures to help create an appreciation and respect for the cultures and communities visited by G Adventures. Money raised by the foundation goes towards finding long-term solutions for the local people and local environments in these communities.

Travel as an Instrument for Change

 Nominally, G Adventures is a tour operator providing small-group travel experiences all over the world. But there’s more to G Adventures than affordability and product depth. They see themselves as more than a tour operator. They are in the business of changing people’s lives through the transformative power of travel.

G Adventures brings curious travelers from different backgrounds together to experience the world; to learn, share and explore this incredible planet we all inhabit. They see travel as an instrument for enacting social and individual change, to foster understanding between cultures and make the world a better place for all people. They believe that travel can be a genuine force of good in the world, and that it is their responsibility—as a company and as individuals—to be the catalyst of that force.



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