This week we have been covering how to give a top-notch presentation on your travel planning practice. Today, we want to conclude the series by discussing the preparation and follow up to your event. A bit of time put into the prologue and postlogue will help to ensure the success of your presentation.
Firstly, and we have covered this in our earlier articles, know your audience as you craft your presentation. Speak to the organizer of the event and to any members of your group you may know in advance. Try to determine how many will attend and something about their general demographics. Find out who has spoken to the group in the past. It may also help to know if there are any presenters before or after your own presentation. Finally, ask if there are any guidelines for you to follow in addressing the group.
Practice, practice, practice! Don’t try to wing it. The better you know your material, the easier your demeanor and your ability to put additional energy into your presentation. If possible, consider videotaping yourself to improve your “stage presence”.
A few days before the event, speak with the organizers and make sure that all of the on-site materials you will need will be there (projector/audio) and that everything is in order for the event. Arrive early to survey the room, the equipment and especially the projector if you are using one. Come armed with well-prepared hand outs and promotional materials, including your business cards, enough for everyone.
Take questions at the end of your presentation. Leave the group with a call to action – perhaps suggest that they sign up to receive more information from you. Have a sign-up sheet or collect business cards so you can later follow up with the attendees. On the signup sheet, ask a brief question about the types of travel or destinations in which they have an interest.
Write or email each attendee. Thank them for attending and refer to their interests in travel. Offer your services to them. Write a thank you note to the organizers and ask to be considered for future events. If the organizer received any feedback, ask for a copy. If you videotaped your presentation, consider adding it to your website. Finally, make any changes to your presentation while it is fresh in your mind.
As daunting as public speaking and presentations can seem, there are tremendous benefits to your business life. Follow the tips we have provided this week and you will get the most out of each opportunity…and maybe even have a good time doing it!
Article continues below
This 365 Marketing and Sales Tip is provided free to the travel agent community by: