During the history of the human race, we have been pilgrims, wayfarers, explorers and pioneers. Our feet and minds have carried us far. We migrated out of Africa and spread across the planet in search of food, fortune and, sometimes, just the horizon. As we traveled, stories were created, told and shared. Our minds seem wired for both travel and narrative.
Travel gives us great stories like few other activities. Those stories are woven into your clients’ lives and become permanent, and cherished, memories far exceeding the cost of a trip. How’s that for value?
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Great companies inspire their customers. Be exceptional at what you do and communicate your unique abilities. Learn to involve the client in the story of travel, of their own life-long adventure. You didn’t get into business to be average or even to earn a “B”. The client should be absolutely convinced by virtue of your company’s unique selling points no other company can do a better job at meeting their needs. When you fulfill those expectations not only do you have a client for life, you likely have an evangelist who will recommend you to others. Inspire the client by hitting their emotional hotspots. When they think of travel – they will think of you.
You don’t have to sell travel, your clients already want to travel. By inspiring them, by becoming the facilitator of their dreams, they will want to travel with you. Inspire people and then show them how to better live the inspiration.