Monthly Archives: December 2013

Posted In: Outposts

Costa Rica by Solar Tours

A 3-hour plane ride from Miami will place you within one of the most beautiful countries in all of Central America. Costa Rica offers attractions for all ages; nature in its prime can be reveled in thanks to the government’s strong efforts to preserve eco-tourism. The rainforests that populate this gem are some of the most unique in the world, and in combination with the perfect year-round climate and atmosphere, not to mention the extremely friendly locals, you are sure to desire a visit over and over again.

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Posted In: 60-Second Geography

When you think history, you think Greece.  The nation is full of it, with a long lineage of exuberant people and events that will continue to make history books for generations to come.  From the remarkable architecture to the serene and picturesque beaches, it is a country that is undoubtedly one of the most beautiful in the world.

The 1,400 islands all hold something remarkable to be discovered and a trip to the magical European country of Greece will leave a lasting impression for years.

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Posted In: The 365 Guide

The design and formatting of your email travel newsletter is nearly as important as its content. Readers will quickly take note of bad design, especially if the layout, font or white space detracts from readability.  The available newsletter tools present you with many options and opportunities for creativity, but the elements you choose need to be harmonious with good design principles and the purpose of your newsletter. Your ability to combine the graphical elements, font and whitespace will be a critical factor in the acceptance of a key client communication tool. Read the rest of this entry »

It’s funny how my final diary entry corresponds with the unusual confluence of three holidays: Thanksgiving, Hanukkah and the start of the Christmas season.  The funny part is that as I reflect on this year, reviewing my writings in an attempt to find a theme or a lesson, what strikes me as the only possible theme is “excess.”  In a week full of too much eating, too much shopping, decorating, celebrating and gathering I also see my business efforts over the past year as excessive.  In my home-based, solo travel business, I’ve just got too many turkeys in the oven, too many guests at the table, a fridge over-flowing with left overs and far too many “to-do” lists.  It’s just impossible to give each holiday, (and in this case each project) the respect and attention it deserves.  I find that in my attempts to do it all, I am losing the original passion and reason for doing it.  Read the rest of this entry »

Posted In: The 365 Guide

Creating a Great Travel Newsletter

Emailed newsletters remain one of the best possible ways to communicate with your clients.  A strong newsletter keeps you top of mind, a way of touching your clients on a regular basis while providing them with important content. This week, we are going to look at some of the most important considerations for creating and managing an effective email newsletter.

As a primary representative of your brand, taking on a newsletter is no small project. A newsletter requires articles, design, list management and other challenges for you and what is no doubt an already busy staff. Read the rest of this entry »

Posted In: Editorial Musings

My Thanksgiving thanks

There are times of the year when we all get lazy–don’t deny it.  We can think of a zillion other things to do rather than tend to what we know needs tending.  For my agency, now is the lull. My single parents are thinking about buying Christmas gifts and paying off the credit card bills come January–not buying travel. So it is very easy for me to be lazy.  I also think teachers are lazy around Thanksgiving as well. I was speaking to several clients last week and they all mentioned that their kids had “what I am thankful for” assignments to complete. Thankfully, my kids are older and have outgrown that assignment. But it seems like a toss-away assignment to me from a profession that is looking forward to a well deserved few weeks off. But, it got me to thinking about what I am thankful for. Read the rest of this entry »

Posted In: Publishers Corner

Addressing the Explorer

I know something about your clients. On the right side of your clients’ brains lives an Explorer. On the left side of your clients’ brains lives an Accountant.  These two cerebral imps have an uneasy relationship in everyone’s psyche. The Explorer wants to talk about adventure, love, memories and romance. The Explorer gets the concept of value. The Accountant likes numbers, logistics, itineraries and schedules and only understands the idea of cost.  You want your clients to see new sights, experience wondrous destinations and taste strange new foods.  The problem too many travel professionals encounter, however, is their tendency to address the Accountant when they should be speaking to the Explorer. Read the rest of this entry »