“Guerrilla Marketing”, is all about achieving the maximum marketing bang for the buck. This week, The 365 Guide has been focused on 15 ways a guerrilla travel agent marketer can spend the meager marketing budget of $150. Today we are going to seek out three new tactics to tap into groups of consumers and to spend our money in as leveraged a way possible:
Wednesday’s guerrilla marketing tactics for $150:
- Rent a booth at a community fair, farmers market or street festival – most communities during the spring and summer months have street fairs where local vendors rent booths to showcase their wares. These booths are typically very inexpensive, so grab one and pack it with flyers and posters and your own brochures and business cards. Chat up everyone that comes by your booth and have them sign up for your email newsletter (you have a newsletter, right?) or to receive a free 1/2 hour consultation on “How to Travel for a Lifetime“.
- Sponsor an Ad in a school event program – primary schools, middle schools and high schools all have plays, recitals and events where the programs are sponsored by local merchants. Design a catchy ad that lets parents know it is possible to build a lifetime of family memories through family travel – and that you are just the person to see. Your $150 will take you through more than one event at one school, so spread the ads around in your target demographic. Spend lots of time going right to the heart of empathy with this demographic – speak to the benefits of using your travel planning practice.
- Hold a Contest – Purchase 10 Starbucks coffee cards (or better yet, crossmarket with a local coffee shop) and hold an contest among the community of your choice. Make it a “best travel photo contest” for example. Make it fun! Have more than one category like best photo with people in it, best land scape, best island photo, best photo of a famous land mark, best photo on a cruise, best photo taken by a child etc. With 10 cards you can award alot of prizes. Or you can do one huge “coffee for a year” (50 weeks of Coffee!) contest for best travel essay or use three smaller $50 coffee cards. The idea is to create some excitement among your community whether that be among your newsletter, Twitter, Facebook or online forum community.
The limit to guerrilla marketing is your imagination, not your budget! Find ways of getting your company positioned as innovative and involved in your community and people will take notice.
Got some of your own ideas? Let me know!
Tomorrow: 3 Ways to spend $150 for Thursday
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