Korea Tourism Organization | Travel Research Online


Korea Tourism Organization

The Korea Tourism Organization (KTO) is in charge with the promotion of Korea as a travel destination with the common objective to increase visitor numbers. Our primary goal is to support the sales, marketing and promotional activities that will entice travel consumers to spend a holiday in Korea. We work in conjunction with the media, tour operators, travel agents, meeting planners, the Korean community and general travel consumers that work and live in the United States, Latin America and the Caribbean. We target each of these specific demographic groups through different activities, which may include press releases, trade shows, direct mailings, advertising, promotions and other special events. KTO offices are pleased to provide you with the most up to date promotional brochures, videos, tour products and educational seminars. All of KTO’s materials and services are provided free of charge.
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As “partners on travel”, travel professionals provide a wealth of services to our visitors. Air, accommodations, land packages meeting and convention services and so much more, in return, we provide our KTO suppliers with co-marketing support in the form of familiarization tours, targeted advertising, e-newsletters, etc. Co-op travel promotions, joint sales calls and co-branded marketing keeps our business relationships strong, vital and exciting.

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