Flybe: Rebranding Travelers’ Expectations | TravelResearchOnline


Flybe: Rebranding Travelers’ Expectations

Flybe is the UK and Europe’s largest regional airline. What ‘took off’ as a small airline in 1979, previously Jersey European Airways, Flybe is now an industry leader offering more than 200 routes in over 20 different countries, and operates more UK domestic flights than any other airline. Much of Flybe’s success derives from their customer service driven business model, unique position in the market, and strategic partnerships with mainstream airlines.


Flybe’s single-minded focus on a distinctive customer proposition aims to offer travelers transportation faster than road and rail, provide time saving and punctual travel. With their 60:60 Guarantee, if passengers are more than 60 minutes late, they receive a £60 flight credit; an industry first. Moreover, Flybe’s regional network places them in a unique position.

Their extensive network across the UK and Europe connects passengers to worldwide destinations. Flybe has a growing list of interline and codesharing relationships with over 20 carriers including American Airlines, Delta, Virgin Atlantic, Air France and Finnair. Working in partnership, Flybe continues to align schedules, and with reduced minimum connection times, customers can take advantage of convenient regional and worldwide connections.

At Flybe, they also understand the environmental impact of air travel. It is for this reason they have made a multi-billion dollar investment in new aircrafts. Their fleet is the youngest in the industry, state-of-the-art, fuel efficient, and emits less carbon. The fleet includes a new Bombardier Q400, Embraer 195, and the Embraer 175. These aircrafts are the most environmentally sensitive aircrafts available on the market.

This transition, places Flybe at the forefront of reducing the environmental burden brought on by the industry, while simultaneously promoting growth in the aviation industry.

Reasons to Choose Flybe

  • Smaller airports – Means closer proximity to places your clients want to go
  • Multiple destinations on UK or European trips – both business and leisure
  • Superior customer service
  • On time performance and 60:60 Guarantee
  • Easy connection to the over 200 worldwide destinations
  • Local sales & customer support team

So what are you waiting for? Experience a new standard of travel!

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