Posted In: Deck Plans
A large part of your identity as a travel consultant is made up of the credentials you earn over time. The word “credential” comes from the Latin credentialis (giving authority), derived from credentia (trust). Credentials are a third-party attestation of competence and skill. Typically, credentials have two sources. The first are the credentials you earn through study and testing, the type of credential that result in certificates from trade associations, The Travel Institute, CLIA and others. The second source for your credentials, however, is the story that you build through the work you do each day for clients, and you need to make those credentials as tangible as a destination specialist designation. Read the rest of this entry »
Posted In: Supplier Profile
Since 1972, our team of savvy travel professionals and knowledgeable destination specialists have assisted travelers every step of the way, delivering outstanding group, independent, and corporate experiences through a wide range of travel programs. At Central Holidays, success is tied to our core brand strengths: reliability, expertise, and flexibility. And we never stop improving on our highly acclaimed service and travel opportunities. Keep in mind that our family of brands offers a virtually unlimited range of travel offerings. Read the rest of this entry »
Positioning a company, and retaining hard-fought-for positioning, depends on a strong core brand message, clearly articulated. The unique selling point differentiating your company from all others must be clearly and consistently articulated. Like any message, however, branding can be distorted and misinterpreted if not properly transmitted at its source. Read the rest of this entry »
Posted In: Point-to-Point
As you know, I now live in Florida and my wife and I do not yet have a Rolodex of “go-to” sources.When an eye ailment hit my wife recently, we decided to go the Walgreen’s self-diagnosis route.When the problem persisted, we decided that a doctor’s office might be a better place to tear up?
If you have been hiding under a rock for the past fifteen years, you may not realize that Florida is a place where old folks go to hang out to avoid the winter chill and oppressive state taxes. It soon became obviously apparent to both my wife and me that many people have learned how to prey upon our elders in the Sunshine State. Read the rest of this entry »
Posted In: Outposts
Between exquisite turquoise seas, vibrant tropical rain forests, a unique indigenous culture, and numerous fun-filled explorations, Panama captures the essence of what it means to be a world wonder. While many wildernesses and native cultures around the world continue to be run over by man, much of Panama remains uniquely intact. Read the rest of this entry »
Posted In: 60-Second Geography
A beautiful city with well preserved colonial architecture, Cuzco is a fascinating city located in the Southern Sierras of Peru. Once the capital of the Inca Empire, Cuzco is a UNESCO World Heritage Site and one of Peru’s most visited cities. The city represents the center of indigenous Quechua culture in the Andes and can be experienced by merely walking down the cobblestone streets. The city is surrounded by a number of ruins, attracting visitors to sites like Machu Picchu, The Sacred Valley of the Incas and Sacsayhuaman, the site of the 1536 battle in which dozens of Pizzaro’s men charged uphill to battle the forces of the Inca. Cuzco’s appeal does not only lay in its historical charm, the city also offers outdoor activities that include trekking and hiking the Incan Trail, excursions, rafting, mountain biking, horseback riding, paragliding and hang gliding and river or lake fishing – making it the ideal destination for adventure travelers. Read the rest of this entry »
How would you answer if challenged with the simple question of “who are you and why are you here?” The travel agent seeking to also be a good marketer should be able to clearly communicate their brand with enough frequency and volume to be noticed and enough clarity to be understood. Too often, however, travel agents fail to sharply define their market position. Read the rest of this entry »
Posted In: Travel Agent Diaries
Patience is a virtue. I’ve heard this saying my entire life. In fact, I find myself saying this at least once a day. In preparing this diary entry, I thought it might be smart to research the origination of the saying.
“Patience is a virtue is a proverbial phrase referring to one of the poet Prudentius works, The Psychomachia (Battle of spirits), probably the first and most influential “pure” medieval allegory. In less than a thousand lines, the poem describes the conflict of vices and virtues as a battle in the style of Virgil’s Aeneid.” At this very moment, you are wondering, what in the world does this has to do with travel? Well, not much, but it’s my diary entry, and my life, so I’m sharing. Read the rest of this entry »
Why should anyone do business with you? Can you articulate your value as a travel counselor? If the value of a service cannot be articulated it cannot be marketed. In fact, if the value of a service cannot be articulated it cannot be understood and, therefore, is likely to be misunderstood.
Being able to position your company’s unique value is a big part of the branding exercise and necessary to engineering the way that the public perceives your travel practice. When you position your travel practice, you set the expectations that the public has when they do business with you. The good thing about positioning is that, as the word implies, it is largely under your control. You get to determine the key psychological understanding the public takes away from your marketing efforts. Read the rest of this entry »
Posted In: Editorial Musings
I have two kids in college and another on the way next year. I am a single dad working my agency as well as a few other business ventures. While some may call me a workaholic, I don’t see it that way. For sure I work very odd hours. I can be found awake in my office in the middle of the night editing a website, making a to-do list for final payments for an upcoming group, or just catching up on the news in the industry. But I also find time to shuttle my youngest child to and from school, attend her events, and have a social life as well. Last week, a friend asked how I managed it all by taking work home with me all the time. The secret is that I don’t. Read the rest of this entry »
Posted In: Support@
In my 6th grade yearbook, where other kids speculated on their futures as Olympic athletes, fire fighters, and millionaires, my career ambition was to be a Travel Agent. I didn’t re-discover this until recently and, looking back, it seems I was destined for this profession! I loved watching and reading about other people and cultures as a child; as a teen, I took my first international trip to Paris and I was hooked! Read the rest of this entry »