You can’t change the world, but you can change YOUR world.
Your job is to light a fire under your own backside and make certain that you don’t come across looking like you are marketing time between now and hereafter.
This 365 Marketing Tip is sponsored by:
People are attracted to other people who are alive, energetic, and happy—who have ideas and crazy notions about life—who have kind things to say about others. So, if you truly want to be the exception, pick a game…any game…and then get into the game. Become a player…today!
Not Permitting Mistakes
What stops most people from identifying and pursuing what they want to achieve? The answer: fear. Fear of what? Fear of failure or, on a more incremental basis, the fear of making mistakes.
In Seth Godin’s latest book, What to Do When It Is Your Turn, he tells us in no uncertain terms, “he who fails the most…wins.” This is not negative thinking. It is a reminder that your failure is an indication that you’re still playing the game. If you stay playing the game long enough, you will soon have your fair share of victories.
Here’s how you can completely reverse that psychology: Give yourself permission to make mistakes.
I’m not suggesting that you commit to flagrant fouls. I’m simply asking you to allow yourself to experiment and make mistakes that come with trying to stretch beyond your current comfort zone. Mistakes are visible signs that you are trying to do something new.
Here is a corollary: Allowing yourself to make mistakes will actually make you, and your life, more interesting. The words “mistake” and “boring” do not work well together. Mistakes are never boring. Quite the contrary, mistakes can be catalysts for adrenaline surges. Some may be dangerous and others may be stupid. Some mistakes will be costly, while others will be painfully embarrassing. But without exception, they will never be boring. Plus, people are drawn to people who are not afraid to make mistakes and find it delightfully amusing to laugh at themselves. So stick your neck out now and then. Stretch a little. Make a mistake.
Mike Marchev has been sharing his views with travel industry professionals since 1982. His popular sales book, “Become the Exception”, is in its 3rd printing. Be sure to ask about his Sales & Marketing Online Club. You can reach Mike at mike@mikemarchev.com.
