Don’t Quit: The 50-25-80% Rule | TravelResearchOnline


Don’t Quit: The 50-25-80% Rule

Many Americans seem to have been stricken with the disease “quit-itis.” They quit everything too soon. It is almost an epidemic. From marriages to diets. From jobs to exercise programs. The malady is even more acute in the sales profession.
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After a prospect first rejects a proposal, fifty percent of sales people stop calling. They figure that they’ve “tried”, so they are justified to stop all future activity as it relates to this prospect.

An additional twenty-five percent stop calling a prospect after a second rejection. This group decides to give it one more chance before they too pack their bags and move onto the next prospect.

75% of all sales people “quit” after the first two attempts at landing a new client.

The secret to success, however, falls within the next percentage.

The vast majority of all sales (80%) come to fruition after the fifth contact.

Is this bad news? For the quitters, it is. But for salespeople schooled in the art of selling, this statistic is exciting news. Why? Because seventy-five percent of your competition is quitting long before it is time to quit. All you need to do is figure out how to stay in the game through those five initial blows to your ego.

If you consider preliminary rejections as stepping stones to future business you will be well on your way to setting your personal sales goals.

Today’s message: Don’t quit. Don’t ever quit. Don’t ever, ever, ever quit.

I have an offer for you today you can’t refuse. Send me an email at and I will send you a free marketing report. Your success won’t come by accident. Let me help you become the exception.


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