Today, I want you to envision a large pie cut into three, large pieces. One piece consists of half the pie, while the other two represent 25% each. Can you see it?
Now, I want you to name each piece. One is Attitude; One is Skills; and the last piece is Knowledge.
Of course, it is important that you know your subject matter … or at the very least, where to find the information. Of equal importance are the skills involved to understand the steps of making a sale in these competitive, “what have you done for me lately” times.
But without a shadow of doubt, the single most important slice of the pie involves what goes on in your head. Today, more than ever, it is a person’s attitude that gives them the advantage in a competitive environment.
Now you know that the big slice of your pie represents your “attitude.”
The reason is simple: People naturally migrate to people who regularly exhibit a positive attitude. More often than not, the by-product of a healthy attitude is displayed as enthusiasm.
Personality is important. When diagnosed by a prospect to be short-changed in the personality department, even the most skilled and knowledgeable salesperson in the world is going to wash out of the game early … and without fanfare. You must have a personality that positions you as a positive upbeat individual.
Enthusiasm Sells! But if you can’t manage to become enthusiastic about the most wonderful industry imaginable (travel) then perhaps you need to begin thinking about an alternate career choice. (Don’t allow this to happen. Exhibit enthusiasm. Find a reason. Make a reason. Steal a reason. Just get juiced.)
If you get nothing else from my daily columns, please get this: Enthusiasm sells. Now that you know, what are you going to do about it?
I have an offer for you today you can’t refuse. Send me an email at mike@mikemarchev.com and I will send you a free marketing report. Your success won’t come by accident. Let me help you become the exception.
