Although I am not a big fan of mindless television, I sometimes find myself channel-surfing. I recently paused on a show titled, “Shark Tank”. Optimistic entrepreneurs plead their case in front of four potential investors in the hopes of gaining interest in the form of “cash” in return for giving up a percentage of ownership.
One fellow approached the panel and suggested that his new idea would (could) compete with FedEx. Politely, but with a certain degree of alacrity, this fellow was dismissed, sans monetary contribution. He thought he offered something different, but what he was really doing was saying, “Me-too, me-too.”
The send-off phrase that caught my attention (and made me think of you) was the following: “I don’t see any real differentiation. You don’t have a tightly focused positioning statement that CLEARLY infers that you would be better off if you use me.”
I agreed. I saw no differentiating factor worth investing in.
The same send-off phrase can easily pertain to you and your business. You NEED to spend more time and effort in defining your TRUE competitive edge. You NEED to arrive at a positioning statement that makes your audience say, “I get it. I want to work with these guys.”
Pretend that soon you will be a contestant on a televised game show seeking funds from interested investors. What would you tell them in order to capture their attention? What can you say to position you and your company as something different, special, new, refreshing, and one that is worth backing? What could you say to get strangers interested in investing in your company? Think about it.
Sound simple? Sound easy? Sound oversimplified? Then start crafting your proposition at once. Why you?
I have an offer for you today you can’t refuse. Send me an email at firstname.lastname@example.org and I will send you a free marketing report. Your success won’t come by accident. Let me help you become the exception.