Truth: Selling is like a game of darts.
Everybody who has ever had anything to do with sales was taught early on that “sales was a numbers game.” Make enough calls, meet enough people, shake enough hands, send enough proposals … and the business will follow.
I am not suggesting that this is entirely false. If you ask enough strangers to marry you, sooner or later, you will find yourself in a matrimonial state. I am sure you will agree that this isn’t necessarily good news.
But playing the “numbers game” is not the best way (spelled smart way) to grow your business in these competitive times we are in. There is not enough time in the day to play a number’s game when it comes to feeding your family.
Sales over the years has taken on a different slant. Sales is clearly analogous to a game of darts. Show me the dartboard. Point me towards the bullseye. Give me a dart, and the chances of my hitting a bull’s-eye after a series of throws is pretty darn good.
I will probably “miss” on my first couple of tosses, but if I make the right corrections … a little left … a little lower … it will be only a matter of time before I zero in on my target.
I hope you are envisioning this analogy.
One strategy (numbers) calls for a great deal of luck, whereas, the dartboard strategy quickly becomes a game of strategy, logic, focus and finesse.
Play darts, folks. Identify a target. Pick a marketing weapon. Launch your campaign. Make appropriate adjustments. Win the game. Celebrate.
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