“Stuff” Happens | Travel Research Online


“Stuff” Happens

Today’s message comes to you via the National Football League. Dallas was hosting Denver on this particular Sunday afternoon and the experts were expecting a real high-scoring “shoot-out.” Little did they know that the score would be knotted at 48 going into the final minutes.

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Today’s message involves the “losing” quarterback. He was as good as they come, but not when it counted.

The losing QB did everything right for “most” of the game. I would like to remind you that “most” does not translate to 100%. He did manage to put on an exhibition of how to be a top-rated QB in the NFL … for 95% of the afternoon.

But … even with over 500 yards passing (a Dallas Cowboy club record) and 48 points on the board, one ill-timed interception was all it took to ruin a nice day’s work. In fact, Mr. Romo ended up on the losing side of the scorecard thanks to that errant flip of the wrist.

He was good. But he was not quite good enough. One single mistake at the end of the game was all he needed to end his joy ride. One.

And so it is with you, my friends. You must be good, and you must continue to be good if you want to win in business. Your competitors are also trying to win. They also are playing hard, and the last thing you want to do is sabotage your chances for success by shooting yourself in the foot for any reason. You must maintain your composure at all times and select your movements judiciously. You will have to live by the choices you make, so choose wisely.

As in football you too are playing a contact sport. You too will get knocked down on occasion. You too will have some questionable calls go against you. But the secret is to get into a position where you can win in the end, and not run out of time. When it comes to “crunch time,” please do not destroy your forward progress by electing to do something foolish.

Football or no football, the Denver Broncos and Dallas Cowboys represented a great reminder to all of us who enjoy eating regularly as a result of our conducting a successful travel business.


#1: It ain’t over til its over. Keep doing what you do. Don’t stop.

#2: It is sometimes wise to take a small loss rather than risk a huge gain. Especially when time is not on your side, and the opposing QB goes by the name of Peyton Manning.

I have an offer for you today you can’t refuse. Send me an email at mike@mikemarchev.com and I will send you a free marketing report. Your success won’t come by accident. Let me help you become the exception.

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