Keep Your Word | Travel Research Online


Keep Your Word

Here are three questions to ask yourself:

  • “How Can I Add More Value To My Relationships?”
  • “What Makes Me Different?”
  • “How Can I Get and Keep My Client’s Attention?”

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The answer consists of only seven words. I arrived at this answer having witnessed two recent events.

The first revelation came as a result of meeting a man at a trade show booth. After swapping business cards, I told him that I would be getting back to him in short order. When I called him the next morning, he said the following:

“I never thought in a million years you would actually follow through. I thought your words were the typical sales chatter …. meaningless.”

What did I do that was so exceptional? I called the guy back like I said I would.

The second instance was a bit more taxing. I answered the telephone when I heard it ringing. When I did, the voice on the other end quickly said, “So you actually do what you say you do. You do answer your own phone.”

I remember saying to myself, “You must be kidding? Of course I answer my own phone.”

These two fundamental customer service practices have become remarkably noticeable, and I am sorry to say, very much of a BIG DEAL.

The answer to the bulleted questions above consists of just seven words:

Do what you say you will do.  

Simple? Yes. Profound? Absolutely.

You will find this to be easier said than done ………….. but very much worth the effort.

Starting today and until the end of time, do what you say you are going to do.


Mike Marchev loves to help travel professionals become exceptional. Send for his complimentary Special Report titled “The Twelve-Word Marketing Plan.”

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