I love to watch professionals “do their thing.”
The man I once hired to dig a hole in my backyard to install an above ground pool had my eyes spinning. His machine was called a “Bob Cat,” and man, could he make that thing “sing.”
A Bobcat is a hole digging machine on four wheels. You might consider it to be a mini bulldozer. Within minutes of arriving, he was bobbing and weaving while a perfectly smooth and level hole was being introduced to my backyard.
This (conservatively) would have taken me at least a week to dig, and a whole lot of back pain. (The first day would have been spent with me staring at the spot where I was going to dig.) The next five days would be for digging, with the last day spent fixing the damage I had done in the previous five.
As I watched him work his magic I thought of what professionalism really looked like.
This guy not only knew what he was doing, but he probably knew it better than 99% of the people in his business how to do it. He was good, and he was fun to watch.
Do you know what you are doing? Better than anyone else? Are you fun to watch?
Can you save your clients time, pain, and stress by plying your trade with skill and dexterity?
Do people stop and gawk at you while you are performing your skills?
Do people want to pay you extra for a job well done?
With time and a lot of self-induced stress, most people can probably do what you do for a living. But can they do it as good as you? As fast as you? As thorough as you? As skillful as you can do it?
Can you make your Bobcat dance?
I marveled at the way this man worked. He was good and in addition to paying the invoice price, I “duked” him an extra couple of bucks as my way of saying, “Thanks for the show.”
Make it your business to work your magic in whatever it is you do. Strive toward making your clients marvel at your skills, and the way you get the job done.
There are too many people in our (and all) industry who are simply taking up space. Don’t be one of them.
Be good at what you do. Know what you’re doing.
Today and for the rest of the year, get out there and make your Bobcat dance.
Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November. Mike@MikeMarchev.com.