They came to the trade show ready to do business, and wanting to do business.
They came to the “SHOW” wanting to meet new prospects. They came to the “SHOW” with very good intentions. I applauded them for get up, getting out, and coming to the “SHOW.”
But on more than one occasion, when I asked someone for their business card, they told me they didn’t have them. Not only that, but it didn’t appear to bother them that they didn’t have any cards to offer strangers who appeared to be interested in pursuing a relationship.
It is little wonder that salespeople have earned a poor reputation over the years. They feel that their “gift-of-gab” will get them through the rough spots, landing them in the promised land.
This lack of professionalism caught me by surprise. How can anyone invest in a trade show and not have calling cards at the ready? This is more common than you might think, but incredibly naive just the same.
Coming prepared is a professional prerequisite. It can probably be considered a “skill.” My message to you today has everything to do with “preparation.”
Come to the party prepared. Come to work ready to play. Come to the phone with a pencil (you just might need it.) Come to the trade show with plenty of calling cards. Greet each day knowing you are ready, prepared, and ready to do business.
What the world does not need is another person who forgot his/her business cards. What the world does need is an upbeat person who cares enough to come to work prepared.
Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November. Mike@MikeMarchev.com.