It Can Happen To You!
After 70 years of service and $70 million in annual billings, a large and well-respected advertising agency lost a large account. Employees had been walking the halls thinking that this particular account was in the bag for another 70 years.
What does this have to do with you? I realize you don’t care about advertising agencies, but this message should be hitting you loud and clear. It’s a mess out there. Relationships, although having become the popular buzz-word of the new millennium, are as fragile as people’s self-esteem. I am not convinced the word “loyalty” is even a word in today’s encyclopedia. I think it has been replaced by the word “megabyte.”
You can’t afford losing a single “good” client these days. And today’s client is playing by a new set of rules.
There are no guarantees. Yesterday’s “sure-thing” is a thing of the past.
Your future is up to you. Don’t open yourself up for unnecessary surprises.
In the very near future, I want you to list your top ten accounts. Then, I want you to phone every good account to thank them for their business … and then remind them that you are there for them. While on the phone, I want you to ask if there is anything else you can do for them.
This call should take less than 3-minutes, and will help prevent what happened to the agency highlighted in today’s message. Don’t get blind-sided.
70 years of service. Gone in an instant. Go figure!
Mike Marchev loves to help travel professionals become exceptional. Send for his complimentary Special Report titled “The Twelve-Word Marketing Plan.” firstname.lastname@example.org