I know I do. And talking is the way I make my living. Go figure! See if you can follow today’s train of thought.
Assume for the moment you are looking for a job. Your resume looks like every other resume. The secret, (as I recently told my nephew) is to package yourself as something different… something special… something unique. Take a risk. Stand out from the rank and file. Don’t just be “another.”
Stay with me. You are looking for a new piece of business. And every travel agent in the country looks, sounds and acts the same. Your job is similar to that of the new job candidate. Are you following me?
Not that I know any personally, but don’t the people who review the resumes know that job candidates will not put a lousy reference or a failed experience up in lights? If I were reviewing resumes, I would simply look the candidate in the eye and say, “Let’s skip the glowing puffery and cut right to the chase. Why should I hire you?”
Back to your personal scenario. With our world filling up with “me-too, only better, faster, and cheaper” options out there, I would thank a service provider who looked me directly in the eye and told me what they could do for me. With words I could understand.
Name: Mike Marchev
Contributions to your organization: (1) I will be at work every single day on time. (2) I will be at work presentable and alert (3) I will be coachable and do what needs doing. When do I start?
Name: Mike Marchev
Contribution to your organization: (1) We will answer the phone when it rings. (2) We will research and deliver the appropriate options in a timely fashion. (3) We will strive to save you money without sacrificing value. (4) We will do everything in our power to make doing business with us fun. (5) When do we start?
Your prospects and customers are not stupid. All they want is to find somebody they can trust and rely on who is professional enough to get the job done.
Let’s cut out much of the rhetoric and cut right to the chase. When can you start?
Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November. Mike@MikeMarchev.com.