In his book titled “Bowling Alone” Robert Putnam shows how we have become increasingly disconnected from family, friends, neighbors, and our democratic structures… and how we may reconnect.
Mr. Putnam warns that our stock of social capital – the very fabric of our connections with each other, has plummeted, impoverishing our lives and communities. Putnam draws on evidence including nearly 500,000 interviews over the last quarter century to show that we sign fewer petitions, belong to fewer organizations, know our neighbors less, meet with friends less frequently, and even socialize with our families less often. We’re even bowling alone. More Americans are bowling than ever before, but they are not bowling in leagues.
Putnam shows how changes in work, family structure, age, suburban life, television, computers, women’s roles and other factors have contributed to this decline.
In fact, fewer members are taking the time to attend club meetings (down 58%). Family dinners are down (33%) while friends coming over to dinner is down (45%).
On a personal note, I’ve caught myself feeling like a “social bafoon” on more than one occasion. This is not a good thing.
With this in mind, let’s make it our business to add a little more “High Touch” to our “High Tech” world. Let’s get out of our cozy comfort zones and into the faces of those people who mean something to us. This group includes prospects, clients, employees, family and friends.
Follow my lead. Make a few more phone calls and stop “cocooning” thinking that email is all you need to maintain sound relationships.
Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November. Mike@MikeMarchev.com.
