This just in off the breakfast table. Where better to glean important, life-changing information? News Flash: Referrals are a good way to go.
When we first relocated to Florida, my wife and I did not have a rolodex of “go-to” resources. When an eye ailment hit my wife, we first went the quick fix route by going to Walgreen’s. When the problem persisted, I asked if a doctor’s office may be a better place to tear up?
If you have been hibernating the last dozen years you may not realize that Florida is a place where old folks go to hang out for the winter months. It soon became obviously apparent that folks both young and old have learned how to prey upon these people.
I find it incredible how phone robots and telemarketers hit the phone lines from morning ‘til night with opportunity after opportunity directed at the poor of hearing.
I happen to place doctors into this “take advantage of the elderly category”, so we were at a stalemate when it came to selecting a doctor. Here is where my story takes shape.
Last week, my wife happened upon a new, untested hairdresser who she happened to take a liking to after the shears were put away for the day (sung to the tune of a handsome sum.) I asked Barbra, “Why don’t you call your hairdresser and ask for an eye-doctor recommendation?”
Point made… I hope.
When you do happen to trust somebody for whatever reason, you feel you can go to them for additional information. Recommendations are based on trust and a great deal on the likeability factor. Do good by your current clients and they will carry the freight.
It happened to me this way and it will happen for you once you begin (continue) being more likeable with your current client list. It is so basic, and logical.
If today’s reminder sounds like a stretch, so be it. It sure made sense to me, so this is my story today, and I’m sticking to it.
Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November. Mike@MikeMarchev.com.