Make No Mistake About It! You’re In The Marketing Business | TravelResearchOnline


Make No Mistake About It! You’re In The Marketing Business

This is not bad news. This is good news.

What gives marketing a bad rap is the notion that it is somehow manipulative. Nothing could be further from the truth if you approach marketing my way. And as far as I am concerned, my way is the right way.

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I get up each morning knowing that there are only two types of people I will ever come in contact with. These two types consist of (1) people I can help, and (2) people I can’t help. I have no intention of talking anybody into anything. My job is simply to identify those people I am in position to help and who are receptive to my help.

The best way (according to me) to do this, is to implement a marketing strategy where interested prospects are given a reason to contact me. Everything I do is designed to have prospects come to me.

When prospects contact me, it is easy to control the conversation. It is easier for me to make you feel comfortable if I manage to get you to come to my office. Therefore, everything I do is geared toward you, the prospect, coming to me. This will put me in control of the communication, and that is not a bad thing.

A proven way to initiate this particular marketing strategy is to offer my prospects and customers something of value, usually in the form of information and/or education. This system has worked for me for over 25 years, and it most definitely will work for you.

Give people a reason to contact you and the rest of the relationship will take care of itself.

Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November.

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