Play Morning Detective With Your Newspaper | TravelResearchOnline


Play Morning Detective With Your Newspaper

Reading your morning local newspaper (digital or paper) can become a fascinating part of your day. That is, if you know what to look for and how to respond accordingly.

Here is an example of what I am talking about:

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Rutgers, the state university of New Jersey has finally gotten itself on the collegiate football map. In reading a recent article in my morning paper, I found myself focusing on a quote written by a fellow who apparently has a Rutgers related football blog. It happened to be a quote I can use in future seminars. It really hit home with me.

It referred to finding ways to make your players successful.

“The primary responsibility of a head coach is to do what is necessary to make his players successful.”

After all, isn’t it the responsibility of all managers to find ways for their employees to become successful? This particular quote fits many circumstances. This quote is what I call a “keeper.”

Then I spotted the name of the writer of this particular blog and a little marketing creativity took over. Follow my thought pattern and see if I can put you onto something.

  • Rutgers is finally receiving some positive press thanks to their football team.
  • People are jumping on the bandwagon.
  • This guy (the author of the blog) has a following.
  • I read his blog and posted a comment.
  • I do this for a few weeks, becoming a familiar name to him via his blog.
  • I write a personal email to him asking to meet for a cup of coffee informing him that as a result of his blog, I have a very attractive idea.
  • His position, coupled to his distribution network, added to the Rutgers Movement might make for a Rutgers Group Cruise.
  • He is in an ideal position to serve as the “pied piper” for the group.
  • The distribution is in place. The pied piper is in place. The topic interest is in place. The cruise specialist (you) is in place.

You have absolutely nothing to lose from pursuing these types of opportunities. You won’t ever know where they will lead until you get into some form of blog motion.

Sooner or later, those affiliated with the Rutgers Movement are going to take a cruise. The question remains, will it involve you and your expertise?

Oh! And another thing. Tomorrow morning’s paper will contain another five opportunities just like this one.

Now, get out there and have some fun marketing yourself and your business.

Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November.

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