You Are Not For Everybody | TravelResearchOnline


You Are Not For Everybody

But you may be for somebody.

I already reminded you how effective the simple postcard can be when initiating the process known as sales.

I agree there is not much space and in no way, shape, or form do I want you to try to sell anything when using the postcard technique. Remember: sales is a process. Step one is designed to lead to step two.

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So, what can you write on a postcard to get you to step two? Maybe all you need is a clearly written web site address. That just might do the trick if step two is trying to get your audience to your web page.

You might want to introduce your target audience to a free (complimentary) White Paper or Special Report.

Now picture an interested reader taking the “hook” because they happen to be interested in what you are offering. The large attraction is your promise that you won’t be calling to sell me something… at least not in the beginning.

You see what is happening? The postcard leads to a report that leads to a live conversation that leads to some written information that leads to a follow up phone call that leads to a sale.

No manipulation. No stress. No overcoming objections and no attempt to upsell. Just an interested prospect voluntarily moving themselves through the process at their own pace.

Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November.

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