Mental Trigger #3: Trust | TravelResearchOnline

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Mental Trigger #3: Trust

Like many attractive personal features, trust is a concept that is easier pronounced than earned. You can’t ask for trust, and you shouldn’t expect it without a lengthy track record. Trust in the truest sense of the word takes time to establish. It is the sum total of many small positive transactions which need to be tabulated regularly. You don’t earn somebody’s trust and then rest on your laurels. You must continue to maintain a trusting relationship day after day.

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Trust can also be lost in a heartbeat. Although it may take hundreds of positive “touches” to earn, it can be lost with a single miscue or oversight. Trust is as delicate a human trait as there is.

Having established trust gives you the power to influence others. Trust permits you to recommend (and suggest) options to your clients and prospects that will be listened to and internalized more often than not. If you want to enjoy long-lasting relationships, it is imperative that you begin establishing trust. Start at once.

When people I trust mention a certain book, article, or point of interest they feel I would be interested in, I blindly follow their recommendation and do as they say virtually immediately. I trust them and their opinion and respond accordingly. That is way it works.

There are a number of ways that help build a trusting relationship.

  1. Being responsible.
  2. Being credible.
  3. Being true to your word.
  4. Following through and following up.
  5. Showing genuine and sincere interest in the people you are speaking with.

Trust: priceless. Don’t leave home without it.


Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at mike@mikemarchev.com Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.

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