Anticipation is another mental trigger that influences and supports the buying decision. I suppose the perfect examples of “anticipation” involves Christmas, summer vacations, and even certain birthdays or anniversary celebrations. Now that I think about it, I suppose the granddaddy of them all is your retirement party. (I cannot readily identify with this group since I am one of the fortunate ones who is planning on working for many years to come, regardless of my age. But that is just me.)
It has been my experience that the majority of employees begin counting the weeks, days, hours, and minutes to their retirement party at about the age of 40. (Some begin the countdown while stepping down from the stage having received their college or high school diploma.) This is very sad indeed.
Counting the days down to a certain date has always been exciting and when the “prize” at the end of the countdown involves a European River Cruise, a trip to Disney World, or tickets to your favorite entertainer, the excitement accelerates to peak levels.
Anticipation is a legitimate mental trigger. More often than not, the joy experienced in anticipating an event outweighs the fun of the actual event itself. (I can honestly say that this will not happen when it comes to travel. In fact, just the opposite is more often the norm. You expect a fantastic experience and thanks to a hundred little “touches” along the way, your memories are more than you could ever have imagined.)
The savvy travel professional acknowledges the power of anticipation and does everything in their power to “fuel the fire” with regular reminders, teasers, and destination “nickel knowledge.” They introduce a countdown to blast-off which heightens the excitement and adds to the trip by design.
Don’t overlook the power of anticipation.
Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at firstname.lastname@example.org Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.