Mistake #1: You don’t know to whom you are marketing | TravelResearchOnline

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Mistake #1: You don’t know to whom you are marketing

For the next three weeks I am going to remind you of 15 Marketing Mistakes you need to eliminate from your daily program. I will highlight one each day to give you ample time to focus, reflect, and think about how you can avoid making these mistakes.

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It is too easy to fall into the trap of simply hanging your shingle that reads “Open For Business.” Yes, selling is a numbers game. Yes, there are millions of people who want and/or need your services. Yes, no matter what you do, some mud will stick now and then if you sling enough of it, resulting in a few new business transactions.

But if you don’t have all the time in the world, then it is far more prudent to focus on a tightly specified area of interest. Quite frankly, I don’t care what this focus involves or who it involves. I am simply reminding you that the tighter your focus, the more successful you will be in the long run. Know whom you want to do business with.

Harley bikers? Bus groups for seasoned people? School trips? Golf outings? Sporting events? Small businesses? Large businesses? Trips to Italy? Cruises? Home-based businesses? Owners of one-eyed dogs? There are only four hundred million examples I could use. If you want a lesson in reality as it relates to interest groups, take a field trip to your local Barnes & Noble book emporium and walk the magazine rack.

There is a magazine for virtually every hobby, trend or whim in the universe; there are hundreds of them, and more on the way.

As our planet continues to fill up with people, they tend to hang with people who exhibit similar tastes. These are the groups I am asking you to identify. Once you know who you are going to market to, your life becomes instantly more enjoyable. You will find that this is easier said than done. Most worthwhile things are.


Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at mike@mikemarchev.com Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.

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