Mistake #2: You don’t know why your customers buy | TravelResearchOnline

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Mistake #2: You don’t know why your customers buy

Let’s use an example to “drive” this point home.

If I asked you what attributes you look for when shopping for an automobile, you would give me your buying criteria on the matter. These are your personal feelings as they relate to you – specifically. If I asked someone else what it is they look for when they shop for a car, chances are they would give me an entirely new set of “needs.”

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You may say “style”, while others might say “speed.” Another might be looking for “gas economy”, another “price”. Another “the sound system.” (Don’t laugh at this one. I once sold a car entirely based on the speakers strategically positioned behind the rear seats.)

I think you get the idea. What you think from this day forward does not matter. What your prospects think is the only thing that does matter. Therefore, you must get into the habit of asking them what is on their mind.

Once you get this information, you will be in for lots of new business.


Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at mike@mikemarchev.com Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.

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