Mistake #4: You have no marketing plan | TravelResearchOnline

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Mistake #4: You have no marketing plan

I don’t want you to jump ship on this one. Very few people in business today have a marketing plan. Most well-intentioned folks have a “wing-it” plan. They have a “we try harder” plan. They have an “I’m a nice person so I deserve success” plan, and they all call them Marketing Plans. No such luck!

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The reason they don’t have a plan is because in order to have a marketing plan, they must know what “marketing” is, or means, and how it works. They don’t.

This does not make them bad people. It does make them struggling people in need for some degree of direction.


Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at mike@mikemarchev.com Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.

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