Look ye hear! We are back to the Rule of 7: Repetition is the key to learning.
Contacting your prospects seven times over an 18-month period. That is the key.
Did you know that the average consumer needs to hear a commercial 17 TIMES before making a “buying” decision? Yet, so many marketers miss the boat when it comes to follow-up. At times I have been guilty of not following up with leads or staying in constant contact with my customers and I know better. It is SO critical that you keep in contact with your customers, and follow up with your leads.
For instance, if you’re capturing people’s email addresses when they visit your web site, what are you planning to with those emails? Keep in mind, these are people that have raised their hand and expressed an interest in your service. It is your move. Your system is working and it is up to you to maintain momentum.
For you NOT to follow up on those leads via email would be a CRIME! You could send them weekly or monthly tips about their particular interest. You could have a free recorded message for people who are not on the web, and offer them a free report by snail mail, etc. The bottom line is to always give your customers/leads EVERY available option to receive a continuous flow of information from you.
Remember, don’t think that just because you’ve emailed or snail mailed them once or twice, that they’re not interested in what you have to offer. Keep in mind that people are VERY busy, and they’re NOT sitting around the house waiting for something from you! This is why follow-up is SO critical.
Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at mike@mikemarchev.com Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.
