Customer Service Rationale | Travel Research Online


Customer Service Rationale

It still amazes me how so many companies still do not pay more attention to making their customers feel more comfortable. I won’t bore you with my true stories, but I do want to remind you of the following four facts:

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  1. People have tasted excellence. They know what “really good” looks like, feels like, and tastes like. And they like it. They want more of it, and they believe that they deserve nothing less.
  2. People have options. There is not a single product or service on the market today that isn’t available from thousands of different sources.
  3. People vote with their feet. Consumers do not have the energy or the interest in straightening you out. There is too much on their plate already.
  4. People don’t care about your problems. They have enough of their own. Leave your problems at home. This is show time. They don’t care about anything that doesn’t affect them personally. Sound gruff? Get over it.

Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.

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