#2: Repetition Works | Travel Research Online


#2: Repetition Works

You must be careful not to cross the line and become obnoxious. Being a pain in the neck does not work.

The secret is to remain visible over time as you continue to offer value to your prospects and customers.

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Each time I send out a duplicate invitation for one of my webinars, I receive more registrations. I also receive one or two requests asking to be taken off my list. This is OK; in fact, the faster somebody asks to be taken off your list, the better off you are. You do not want to talk to people who have no interest in you or your service.

How often should you contact your prospects? When asked this question, I often waffle at my response. It depends on what you have to share in the form of value, and how urgent this information is. It also depends on your current relationship with the person.

In this age of competitive “noise,” I try to contact my prospects a minimum of 6 to 8 times a year. This is not Gospel, just don’t fall into the trap of thinking that once is enough, and that more often will bother people. It is your responsibility to remain visible.

Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at mike@mikemarchev.com Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.

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