Mike’s “4x4x10” Sales Strategy | TravelResearchOnline

Mike’s “4x4x10” Sales Strategy

You have everyone in your company/organization to do this each and every day for the next 3 months.

  • Send 4 letters to somebody… anybody. Your letters can go to clients, prospects, or leads from your morning newspaper. Without excuse or exception, get into the habit of sending four letters each and every day.
  • These can be to clients to say thank-you. These can be to prospects to ask for an appointment, or these could be to suspects to simply inquire or ask for a current mailing address.
  • This assignment must be completed by 10 a.m. every morning, no excuses, no exceptions, by each person in your organization.

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You run the numbers of letters and calls per day… Per week… Per month… Per year… times the number of people in your company.

You do this for 3 months, and I guarantee you will feel good about yourself and your bottom line will indicate something good is going on.


Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at mike@mikemarchev.com Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.

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