The New Year Is Here! | Travel Research Online


The New Year Is Here!

I am not going to bore you with an article highlighting the importance of making meaningful goals for the New Year. Nor am I going to highlight the folly most individuals experience who spend an inordinate amount of time making such superfluous goals.

You know what time it is, and you know you have a full 12 months ahead to do whatever it is you are going to do. As Gloria Estefan once reminded us in song, “You determine your fate by the choices you make.”

Before entering the New Year after sharing over 225 messages with you during the past twelve months, I want to remind you of one simple meaningful fact. I happen to know that the following advice is true: I learned it and confirmed it more than once during my training days leading up to competing in an Ironman Triathlon in 1998. (For those of you who may not know, The Ironman is an endurance race covering 142 miles for individuals who are borderline on being mentally imbalanced — just kidding.)

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In order to continue your successful path in the coming year, it is imperative that you continue to hone your business and personal skills. It is also imperative that you maintain some semblance of health along the way as your body happens to be the vehicle you’ll be depending on to get you where you want to go. In fact it is you (your body) that determines your competitive differential.

I guess what I just inferred is that you must continue learning while maintaining good health. But that’s not my lesson today.

Chances are that you already have a few clients. It is also safe to surmise that you got these clients in a number of ways. That leads me to believe that there is no one way to build your business. Your way is as good as any. But the common denominator according to me involves what is going on above your shoulders on a day-to-day basis.

Some call it attitude. You may recognize it as a positive frame of mind. Regardless of your definition, it truly calls for aligning your thinking patterns in a positive and results-oriented position.

The lesson I learned while training is simply this: The mind quits first.

What this means is that regardless of what you may be thinking as far as being rejected, tired, overwhelmed, stressed, and whatever other excuse usually comes to mind, as soon as you hit a “wall,” chances are you can “be more and do more” in very short order.

It is true that you usually move in the direction you are looking. It is true that the body follows the head. Get your mind in order, and your body will usually follow suit.

As we enter the New Year, there is no question in my mind that you can achieve whatever it is you set out to achieve. If for some reason you fail at your mission, I’m convinced that in all probability it has nothing to do with the economy, the marketplace, or the alignment of the stars. I believe your failures will be a direct result of allowing your mind to quit on you. Don’t let it.

Keep pursuing your target until you hit it.

Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.

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