“Marketing and selling have become even more challenging because now more than ever your buyers are lazy, busy, and befuddled.”
DO IT MARKETING– David Newman, page 60
Your buyers are no different than you are. Chances are they’re overworked, underpaid, and scurrying from morning to night trying to get things done.
They are lazy: Like everybody else they are looking for the easy way out. This is your opportunity to take control and make their lives easier. They know how to Google search, but they lose patience with the enormous amount of information instantly available to them. This presents a huge opportunity for you to become a travel information curator.
They are busy: The last thing travel consumers need is another ten items to add to their “to-do” list. Your business is to relieve them from this time-consuming chore and allow them to get back to their daily obligations.
They are befuddled: In many instances travel buyers don’t know what step to take next. A successful trip consists of numerous decisions coupled to a necessity for detail management. Here is an opportunity for you to establish an action plan and put their minds to rest.
“YOUR BUYERS ARE LAZY, BUSY AND BEFUDDLED.” This is where you enter the picture and “shine.”
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version. firstname.lastname@example.org