“Become known as someone who delivers great value BEFORE, DURING and AFTER your clients stop paying you.”
DO IT MARKETING– David Newman, page 174
Chapter 57: Nobody Leaves Hungry
One of the complaints I hear more than occasionally from travel clients involves the lack of communication between initial deposit and final payment.
I also hear the same old lip-service from numerous travel agents when it comes to espousing their customer service skills and how important their clients are to them.
If you want to position yourself as somebody special in the eyes of your customers, you need to not only walk your talk, but to start earlier and finish later.
Find out what is important to your clients and then begin delivering on your promises. Begin building a reputation of an “exceptional” provider of travel services. This will prove to be easier than you first imagine since your competition is probably resting on their laurels.
Deliver value early. Deliver value often. Deliver value again and again.
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version. firstname.lastname@example.org