Snap Selling: Lack of Focus is Lack of Sales | TravelResearchOnline


Snap Selling: Lack of Focus is Lack of Sales

“Research shows that your brain is not capable of processing two distinctly different activities simultaneously.”

Snap Selling– Jill Konrath, page 152

Chapter 19: Aligned: Assessing Business Value

At first I was immediately drawn to the concept of multitasking when I read this particular phrase. As you know I frown on multitasking and I do not give much validity to the reasoning behind its practice.

Click the book to grab your own copy of "Snap Selling"
Click the book to grab your own copy of “Snap Selling”

I soon realized, however, that what the author was alluding to was the fact that we cannot listen intently if our minds are in motion, trying to figure out what we are going to say next.

It also implies that if we are trying to conjure up good questions on the fly, our minds will not be in position where they can listen to and connect fully with the response.

I am afraid that this infers that we need to do our homework so that our questions are prepared beforehand and that we are highly disciplined when it comes to listening to our prospects and clients.

As hard a pill as this is to swallow, it is essential that we train our minds and our personalities to remain tightly focused on the most important aspect of our business, and that is our customer’s feelings, wants, and desires.








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