The Professional Service Firm: Boring Is Out | TravelResearchOnline


The Professional Service Firm: Boring Is Out

“Do fabulous work; Attract exciting people; Raise hell.”

The Professional Service Firm from the Reinventing Work series by Tom Peters, page 97

Vision Statements

You may remember this author from the 70’s when he teamed up with Bob Waterman to write in search of excellence.

Either you love Peters or you hate him. I happen to like him. He shoots from the hip and tells you what you need to hear, and not just what you want to hear.

Click on the book to grab your own copy of “The Professional Service Firm”

This three part quote insinuates that good enough today is, in fact, never good enough. In a competitive industry like travel, for us to gain and keep the attention of demanding prospects, we must go above and beyond what is expected. Great work is not even good enough today. We must wow our clients with service that borders on mind blowing if we are going to keep them as a customer and benefit from their referrals.

If you are not already hiring exceptional people, it is time you do so. Historically, and I say this with all due respect, many managers hired people who could fog a mirror in Phyllis’s seat rather than seek exciting and driven employees. If you happen to be a one-person office, it is time that you remind yourself that boring is out insincere enthusiasm is in.

The third reminder underscores the importance of not putting our customers to sleep. I used the term “boring” in the above paragraph, but it is worth repeating. The four letter word in selling happens to be spelled BORE. All things being equal, it is time to bring your true personality into your business and your day-to-day dealings, and see what it feels like to raise a little hell.

(I’m sure you were pretty good at this in your younger years. Let’s see how you do today.)






Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version.

Click Here!

Share your thoughts on “The Professional Service Firm: Boring Is Out”

You must be logged in to post a comment.