Selling To Big Companies: Find An Ally | TravelResearchOnline


Selling To Big Companies: Find An Ally

“Strategic alliances are the most powerful networking strategy. Create opportunities with strategic alliances.”

Selling to Big Companies by Jill Konrath, page 93

Chapter 9: Leverage Your Network

I suppose the first question most readers have is “what does he/she mean by strategic?” The dictionary uses the words intentional, planned, calculated, and deliberate when defining the word “strategic.” “Alliances” is defined by the words deals, agreements, and coalitions.

Click on the book to grab your own copy of "Selling to Big Companies"
Click on the book to grab your own copy of “Selling to Big Companies”

Making planned agreements are powerful networking strategies; there you have it.

Another way at looking at this is to say “Two heads are better than one.” (I suppose that depends on the two heads involved.)

In the last few years, I have collaborated with Nolan Burris, Stuart Cohen, Richard Earls, Scott Koepf, and Dan Chappelle. I suppose you can consider all of these gentlemen competitors in some way, shape, or form, but they are also valued peers and networking partners.

All of these men brought value, ideas, and energy to the project, and in addition to a positive net gain in each case, we managed to have more fun while enjoying each others’ contributions and individual skill sets.

These were all unqualified successes and in each instance, new opportunities were uncovered.

Perhaps you too should contact another entrepreneur in your area to brainstorm a few ideas with that might prove to be beneficial to both of you in the not too distant future.




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