“So what are you exceptionally and memorably good at? What can you do for me that is worth purchasing?”
The Brand YOU from the Reinventing Work series by Tom Peters, page 101
The hard facts are that regardless of your chosen career path, you have dozens if not hundreds of competitors. In the travel industry, hundreds are more often the case.
The game referred to as “me-too” is well played, but does not stimulate anybody to distance themselves from the competition. This calls for exceptional behavior.
There are a handful of models we can emulate. Disney comes to mind, as does Nordstrom, Zappos, and The Ritz Carlton Hotel Chain.
The key words in today’s quote are “exceptional” and “memorable.”
If you are good enough, forget about it. If you are good, you soon will be toast. If you are really good, you are on the right path. Once your clients “urge” their friends to utilize you and your service because you are hands-down the best in the business, you are where you need to be.
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version. firstname.lastname@example.org