You, Inc.: Thank You is the Key | TravelResearchOnline


You, Inc.: Thank You is the Key

“How many thank-you notes did you send last year? This year, send twice that many.”

You, Inc. by Harry Beckwith, page 205

Your Greatest Debt

Here he goes again. Telling us to send thank-you notes. When is he going to get off that bandwagon? Answer: never.

Click on the book to grab your own copy of "You, Inc."
Click on the book to grab your own copy of “You, Inc.”

Your customers are your only source of revenue. They each have multiple sources to achieve their travel–related objectives: You are just one of them. To take these clients for granted, (to put it mildly) will lead to business suicide.

It is a human trait to feel appreciated. It is a human trait to feel acknowledged. It is a human trait to feel valued. But before your client can say ”You are welcome,” you must say “Thank you.”

I am betting that your answer to the first part of today’s quoted question is less than satisfactory. Therefore, I want you to disregard part two which clearly asks you to double your effort. I’ll make it easy for you: Send one thank-you note out every Friday. You don’t feel comfortable saying thank-you on Friday? Then pick another day, and make it your “show-appreciation day.”

This certainly can be achieved via email, but you will be doing yourself a major service if you take the time and effort to hand write these thank-you notes.

Don’t tell me that you can’t do this. Tell me you don’t want to do this. Tell me you would prefer to go out of business. But please don’t tell me you don’t have the time for the client list to pull this small task off regularly.



Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version.

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