Purple Cow: Safe Is For Losers | TravelResearchOnline


Purple Cow: Safe Is For Losers

“Where did you learn how to fail? If you’re like most people, you learned in the first grade. That’s when you started figuring out that the safe thing to do was to fit in.”

Purple Cow– by Seth Godin, page 45

I think it was the word “fail” that caught my attention. I happen to be one of the few who endorse the practice of failure as the quickest way to achieve your final objective. The term I like to use is “Fail your way to success.”

Click on the book to grab your own copy of "Purple Cow"
Click on the book to grab your own copy of “Purple Cow”

But many, if not most adults shy away from the embarrassment associated with any chance of failure by not doing anything too risky or challenging. The “safe” thing to do has always been to “fit in” to the establishment. To be a good “do-be.” How boring is that? And you call yourself an entrepreneur!

The phrase that I thought of when reading this passage was “social acceptance.” Even at a young age we wanted to look like, act like, and be liked by our peers. At the time we felt cool since we were a member of the in-crowd. Times have changed. Situations have changed. Normal behavior has changed. How to stay in business has changed.

Step away from the rank and file and place yourself in the fast lane. Take a risk. Believe in yourself and your instincts. Be you. Be a winner.





Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version.

For information on Mike’s Fourth Annual Training Cruise, email Mike at mike@mikemarchev.com with the word “cruise” in the subject box.
Click Here!

Share your thoughts on “Purple Cow: Safe Is For Losers”

You must be logged in to post a comment.