Integrity Selling: The Hospitality Factor | TravelResearchOnline


Integrity Selling: The Hospitality Factor

“Put them at ease and make them feel important.”

Integrity Selling: How to Succeed in Selling in the Competitive Years Ahead — Ron Willingham, page 7

We have a guest book at my house in Cooperstown, and more than a few friends come to visit us out in the country. The word that surfaces more often than not in the majority of insertions is the word “hospitality.” We love it when we read that particular word.

Click on the book to grab your own copy of "Integrity Selling"
Click on the book to grab your own copy of “Integrity Selling”

Apparently, we manage to make our guests feel welcome, comfortable, and stress-free while staying in our home. No word makes me smile more.

I am not sure if this can be considered a skill or a general behavior trait, but in either instance, I think this is important for you to think about.

Making others in your immediate company feel at ease and “comfortable,” is a major step in establishing rapport.

Once you think about it, you can act accordingly. Work on your ‘hospitality” factor.









Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version.

For information on Mike’s Fourth Annual Training Cruise, email Mike at with the word “cruise” in the subject box.

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