Getting Your Way: Believe in the Benefits | TravelResearchOnline


Getting Your Way: Believe in the Benefits

“You have to believe that by persuading the other person you are helping them – and after persuading them, they will benefit.”

Little Green Book of Getting Your Way by Jeffrey Gitomer, page 22

The two key words in today’s passage are “believe” and  “benefit.”

Years ago (1973), the New York Mets baseball team coined the slogan, “You’ve Got To Believe.” I believe Tug McGraw was the originator. That year, they did not win the World Series, but they did come in second. Up to this point their reputation as a winning baseball team was lacking at best.

Click on the book to grab your own copy of "Little Green Book of Getting Your Way"
Click on the book to grab your own copy of “Little Green Book of Getting Your Way”

Was this year a fluke? I don’t think so. However, in addition to believing, of course they needed talent. But the combination of belief and talent more often than not leads to success.

Only you can manage to develop the talent to become a competitor in the highly challenging travel industry. Once your skills warrant a true belief that you are the right person, provide the level of service your clients expect and deserve, and you will be on your way to the winner’s circle.

It has been my experience over the years that due to the easy entry of our industry, many travel professionals actually do not believe that they are bringing measurable value to the business relationship. This explains why so many travel professionals do not feel comfortable charging a fee for their services.

Once you truly believe in yourself, in your skills, and in your value to others, there’s no need to apologize when trying to persuade others that working with you is in their best interest. You know that by bringing you into the business relationship they truly will benefit by taking advantage of your contacts, your knowledge, and your attention to detail.

But first, you’ve got to believe!




Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “business training” in the Subject Box. You will also receive a link to the recorded version.

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