“Tell a story – make a point.”
Little Green Book of Getting Your Way by Jeffrey Gitomer, page 186
I often share my experience of walking on an Alaskan glacier after sharing a breakfast table with an 80-year old gentleman one year after he was taken off a cruise ship with a heart attack on a helicopter. During breakfast, this guy told me that he had to miss the helicopter ride to the glacier the year before after feeling intense chest pains. He was celebrating a family reunion at the time, and his plans went south in a heartbeat, or lack there of.
He went on to tell me that this year he was with his girlfriend, which did nothing but pique my curiosity even more. He was 80-something years old, fresh off a major ailment and sounding like a kid in a candy store preparing to enter glacier land.
This is a true reenactment of an experience I had on an Alaskan-bound cruise ship. Not only did he go to the glacier that day, but I decided to go along, with the “blame” being attributed to his sheer enthusiasm. Up until my shredded wheat and banana, I had no intentions of trekking across the frozen tundra looking like “Nanook from the North.” (I have pictures to prove it.)
Bottom Line: It was worth every penny and I strongly recommend that you, too, visit the glaciers when given even the remotest of opportunities.
Okay. That was recommendation #1. Here is recommendation #2:
“When you go to Alaska, make sure you visit the glacier fields.”
I rest my case. Recommendation #2 is short, concise, and sweet. Recommendation #1 has much more impact and a much better chance for success.
Message: Start practicing and exercising your story-telling abilities.
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