“Use a blog to build authority and expertise on a subject. Leave comments on blogs where you target audience hang outs.”
The $100 Startup by Chris Guillebeau, page 97
The only reason both prospects and clients seek your professional assistance is because (presumably) you are an expert in your field. And any expert, as we both know, is on a steady and consistent hunt to increase and expand upon their current knowledge base… right?
I would like to think that this is right, but the truth is that many travel practitioners call themselves experts or specialists after completing an overview and passing a key preferred suppliers exam. Please do not get me wrong, I strongly recommend that you take these classes and then you take every class that pertains to your particular niche. Your learning days will never be numbered and true professionals are always seeking more meaningful information.
There is an old saying it reminds us that if you want to learn something, teach it. I have found this to be true more often than not during my 35 years of public speaking.
I’ve also found it to be true that authors of information are more easily positioned as the guy or gal in the know. Right or wrong, if you write it people have a tendency to believe it. If this is true, and I believe it is true, then it makes sense for you to start sharing what you know via the written word. The easiest and fastest way to accomplish this task is through BLOGS.
A blog, as far as I am concerned, is nothing more than your journal posted online. You can start one easily enough and begin sharing your personal experiences, opinions, and recommendations as often as you’d like. There is no magic number, but I suggest you post at least once a week if you’re interested in positioning yourself as an authority figure.
A second way to accomplish your goal is to read other people’s blogs and respond with your information, either confirming or opposing the thoughts and experiences by the blog author. Both contributions are affected, and it goes without saying that responding to other people’s blogs is a lot easier and faster in the beginning.
Like just about everything else when it comes to sales and marketing, the idea is always easier then the implementation. If you decide to adopt this strategy to accomplish your own personal objectives, I suggest that you recognize that discipline plays a very large role when it comes to writing. Therefore, I want you to consider writing a blog post insisting of 350 words each week for the next six weeks. At that time you will know if this strategy is something you can fit into your daily workload. It is very much worth your time and effort to test it.
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